https://events.tendenci.com/facebook-building-essential-connections/
Facebook: Building Essential Connections
Join Brian Wheelis from Facebook as he discusses updates for businesses using Facebook:
At this year's Advertising Week, we are announcing two products: Page Insights and the expanded Premium Ad. Both show the importance of Pages as the essential place where businesses connect with people. Pages Insights makes it easier to understand and optimize your Page. And the new Expanded Premium Ad is a more engaging way to reach both fans and non-fans that puts your Page posts on the Home Page. We'll be discussing these latest evolutions of the Facebook platform and tools in the context of delivering advertiser value while enhancing the user experience.