With the advancements in technology, online communication, and social tools, online communities have attached to and grown around brands. Having that online community is great but what about inspiring the real people behind their online avatars to take real action?

Learn how to put the social element back in to your online campaigns to connect real people, rally fans, build advocates, and grow your community online and off. Hear from community building pioneers Beth Bellanti-Walker, Tito's Handmade Vodka; Lennie Ambrose, Saint Arnold Brewing Company; and Brock Wagner, Saint Arnold Brewing Company.  The discussion will be led by Derek Key, Schipul.