Metrics for the Real World - Caitlin Kaluza

Caitlin Kaluza(, SEM team director at Schipul (, discusses the ins and outs of the metrics world and how to customize your analytics program and expectations for your business and demographics. Learn about all of the available tools, how to evaluate the best online advertising platforms for your brand, lead tracking by phone, web and beyond as well as what is considered the most crucial analytics data for reporting. 
Visit Schipul’s SEM blog at to learn more about SEM, SEO and measuring your web analytics. 
And for even more information about analyzing your metrics visit: